Lucky Draw (Waterpark)
Campaign is one of the most powerful project that gains a lot of customers/MAU every time it's launched but the weakness is that within this organisation or even in this industry, there were not much interesting way of presentation.
My teammate and I brainstormed and came up with the idea of including mini game in it. Not only helped enhancing the UX flow but also presented character and story to this project.
01
EMPATHISE AND WORK TOGETHER
Before hands on, we explored how other products/competitors run a lucky draw.
Discovering methods/tech
Research about best practices
Understand business requirements and compare to user behaviour
Then we design ideas out together which looks draftly like this:
02
Next step was to get in depth of the theme that we wanted to represent.
During that period that we designed, we asked business team the launch date and it was in Summer during 'Songkran Festival' so we went ahead on design with 'Water Park' theme.
Since the wireframe was done, we went on to the next step.
My colleague worked on illustration on UI for this one, meanwhile I was working and improving user experience upon user journey at the same time.
03
To prove that this design and copywriting was on point, I created a prototype on an online platform 'Invision' and went out to test with our target users.