TAA_Logo_Guidebook.jpg

TAA

Thai Auto Acc is rebranding their business to be more modern and younger. .Their business is to sell and provide service for film sealing for cars and houses. The shape of logo represent how it should be as well as symbolise letters into visual.

 
 

CHILL YOUR ATMOSPHERE

TAA is the film coverage shop for transportation and housing. They provide high quality film for protect people inside from sunray.

The logo concept is to design by most ‘abstract form’. Due to the name is too specific on vehicle but the owners don’t want to highlight it. So, the logo must represent brand with abstract shapes.

The look is aim to be:

Bold, Modern and Innovative.

 

FIRST DRAFT

From sketches i transferred it to digital design

The first version was made digitally to scope all ideas down and let the owners pick their choices. Those choices would be developed later on.

 
TAA_Design-1.JPG
 

developed version

The design is picked but due to colours and font styling, this has to be developed. Here’s how they looked.

TAA Logo-DesignOptions_2-01.jpg
 

FINALISED

The final design covers the whole corporate identity (C.I) as well as the sticker to notify customer about the just finished film cannot be lowered windows yet.


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Mockup_CIMix.jpg
Mockup_A4Paper.jpg
Mockup_Envelope.jpg

(Above) Name card draft designs, (Below) Finalisised name card

(Above) Name card draft designs, (Below) Finalisised name card

Mockup_A4nNamecard.jpg
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(Above) Sticker notice after film placement

(Above) Sticker notice after film placement