Express and collect fandom goodness

staynewstuff is the K-pop online store. They collect and make goods for K-pop fans community. The goal is to be the safe space for variety of fans all over the world.

moodboard

Young & fun. imagination becomes reality

Most of the time, K-pop goods are not taking seriously. It tends to be only temporary things or a very niche market that no one would consider.

staynewstuff is designed to be an online store to create and collect to sell K-pop related products from fans made by fans. The mood and tone of the brand is:

• Fun

• Young

• Energetic

• Fresh

Pink and orange are chosen to be the main colours because of the brightness of shade that match energy of the key target group which is young generations; mostly identify as female.

Concept Idea

Combination between reality and fan-verse (fan+universe). The sparkling star is the symbol of ‘spark of joy’.

Marketing Material Samples

Visit their website! or instagram!