Softcopy
Softcopy is the Japanese-Thai restaurant where they also sell furniture and kitchenwares. The idea that they would like to deliver the organic and homey feelings to their customers.
Earthy, organic restaurant and store comes to life.
Softcopy is the Japanese-Thai restaurant where they also sell furniture and kitchenwares. The idea that they would like to deliver the organic and homey feelings to their customers.
idea
Reflection of one another
The core idea of Softcopy is that they blend two cultures together. The two were not the same but has some dynamic and reflection of each other.
The whole logo idea starts from using only typography and make it more like mirrors to themselves to create the whole word.
(Above) Raw typography try-outs
(Below) View the outcome of first draft in the gallery down here:
Second draft
After discussion, I use the logo to try-out with multiple objects to see how they will look. Also, the further options are provided.
On the left side of each option = ideas, mood & tone
final design
Right now, Softcopy is preparing for their launch. The final logo is live on their website.
Visit their website!