Eggwhite
Thai furniture brand ‘eggwhite’ came up with their new goal to re-design their brand as 4th anniversary celebration.
I and Dyeast Studio, together built the concept. I did all of the design to fit in storyline by the help of Dyeast.
Minimal design for daily life.
‘eggwhite’; the Thai design furniture brand based in Bangkok. Their design is simple, modern and based on concept of ‘surrounding people’ just like how egg white surrounds egg york.
The newer design is to be more simpler and able to use universally. Before getting there, I had done a lot of sketches to fit in their indentity the most:
1 : SKETCHES
i created designs along with illustrations to represent the brand the most. they were out for selection.
For 2 weeks, I had been doing these design options. Each option includes main logo, icons/illustrations and mood & tone.
Draft for selections & concept ideas in text.
2 : detailed
After got the ideal design, I focused on logo development. This include the major and minor detail that could represents uniqueness but not too bold for eggwhite.
As you can see, this is just a plain version. Next step, after the main shape is finalised. I managed to get the detail even more. So it came to the finalised version.
3 : FINALISED
At the end of the process, I made the brand book to conclude design for client. This will be the bible of the brand, so that the can use to pave their directions on supporting products better.
This presentation includes concept ideas, fonts, colours, icons and all those combinations that is able to use.
4 : BRAND BOOK
Not only digital logo guideline, I also helped them create ‘brand book’. The physical printed booklet to tell the story about their brand. See the sample pages in the slide below:
5 : catalog
It cannot be completed without furniture catalog. My client would like to have a booklet contains new furniture of their latest collection. The design and layout still remain the brand position. See sample in slide below:
