SUREKRUB_Intro.jpg

SureKrub

SUREKRUB is the new generation, affordable insurance representative platform. They focus on millennials and Gen Z who looking for affordable and easy access insurance. I helped the newly-opened start-up company head start their company website along with insurance purchasing on their platform.

 
 

SUREKRUB

Background

SUREKRUB is the platform selling insurance online. The key target groups are millennials and youths in Thailand. The products sold here are affordable so they want a platform that is easy and friendly to their target market.

objective

This website is designed to be company website and an e-commerce for insurance. Mood & Tone is mainly purple as the brand colour. Images portrays youths.

Goal

  • Launch a website introducing new company to the world

  • Sell insurance online to younger generation

  • Introduce and give information about insurance for newcomers

Project timeline

  • July-September 2021 (3 months)

My Role

  • Freelance UX/UI Designer

    • Creating wireframe

    • Do the competitor research

    • Creating graphic for the website

    • Finishing UI design for both desktop and mobile

 
 

research

research period

The website map and research are prepared ahead from my client. I continued working on what they handed over.

What I do:

  • Competitor research and comparisons

  • Analysed key message and image for Thai young adults

  • Summarised research and discussed with client

 

use cases

uSER JOURNEY

After get the information and common-behaviour to work on, I started off by creating a user journey to align actions that will happen within the platform with developer team.

The usage is simple, basically it’ll have to show information of insurance, brands, types and reasons why people should have it. In the end, they’ll provide a purchasing channel and service for customers.

wIREFRAMES

After the user journey was good to go, I started working on wireframe. I have done couple of drafts and kept connecting with client and developer team all the time to make sure we’re on the same page.

1st wireframe

2nd wireframe

3rd and final wireframe

 

ui finalisation

After got the selected wireframe, I continued working on UI design. The design started off with mobile then continued to desktop version. We discovered that most of young adults tend to favour phones over desktops. We would like to engage in their lifestyle as much as possible.

The design developed from being clean and white into more darker tone with bright contrast of colour.